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In this post, we’ll explain how you can and should integrate information from Google Analytics and access rich customer analytics from your Customer Data Platform (CDP).  What are the benefits of GA4?  The new Google Analytics 4 (GA4) is an improved tool that helps businesses understand their website and customer data better.   GA4 brings advanced […]

Welcome to the world of AI in custom software development.   In this blog post, we will get into the impact of AI on custom software development in the enterprise. The emergence of artificial intelligence promises to revolutionize how we create applications and the larger business technology ecosystems.   While AI brings the benefits of automated code

In today’s rapidly evolving technological landscape, the integration of artificial intelligence (AI) is reshaping the way we develop and design software applications.   Traditional approaches to software architecture and design are no longer sufficient to meet the growing demands of users and businesses. To harness the true potential of AI, we need to reimagine the very

Customer Data Platforms (CDPs) have become integral to modern businesses, empowering them to collect, analyze, and utilize customer data effectively. However, the integration of artificial intelligence (AI) has emerged as a game-changer to fully unlock the potential of CDPs. By leveraging AI, we can extract invaluable insights from vast amounts of customer data to enable personalized

Understanding the Role of a Customer Data Platform (CDP) A Customer Data Platform (CDP) project is not simply a data aggregation and dashboarding program. It is also not a different kind of DMP where the only difference is that data is aggregated and anonymized instead of being segmented by customer. In this blog, we will

Customer Data Platform (CDP) has become an important way to deliver analytics and insights to enhance customer experiences and monetization. In Salesforce’s latest “State of Marketing” report, 78% of high performers said they use a CDP, versus 58% of underperformers. In this blog, we’ll explain what a CDP is, how is it different from a

Earlier, the role of technology was limited to be a mere business enabler. But the evolving business scenario now visions technology as the major business transformation element. This puts enterprises under tremendous pressure to build disruptive products with capabilities to transform the entire business world. The role of an efficient project management model for software

A customer data platform (CDP) is vital for businesses today. It brings together many dimensions of customer information so that a 360-degree understanding of a customer can be created and enriched with information from multiple sources. The final aim is to generate insights and AI models that can be used to drive better customer experiences,

As media and entertainment becomes ubiquitous in our lives, there are multiple priorities unfolding for media companies and brands. They need to be innovating constantly to understand our preferences and behavior to make sure that their content is geared to reach the right people on the right channels and media. AI and big data are