Author name: Ashin Antony

As data analytics becomes highly important to improve enterprise business performance, data aggregation (from across the enterprise and from outside sources) and adequate preparation of this data stand as critical phases within the analytics lifecycle.   An astonishing 40-60% of the overall effort in an enterprise is dedicated to these foundational processes.   It is here that

In the fast-paced world of business, enterprises have long grappled with the challenge of weaving together diverse tools and technologies for tasks like business intelligence (BI), data science, and data warehousing.   This much needed plumbing often results in increased overheads, inefficiencies, and siloed operations.   Recognizing this struggle, Microsoft is gearing up to launch the Microsoft

We recently published a thought leadership piece on DZone, and are excited to provide you with a concise overview of the article’s key insights. Titled “The Intersection of CDP and AI: How Artificial Intelligence Is Revolutionizing Customer Data Platforms”, our blog explores the use of AI in CDP and offers valuable perspectives on How AI-driven

AI is not just transforming software development, but it is also profoundly changing the realm of Quality Assurance (QA).   Embracing AI in QA promises improved productivity and shorter time-to-market for software products.   In this blog I’ll outline some important use cases and outline some key challenges in adoption. We have also developed an ai-driven quality

Data is everywhere, and understanding it is crucial for making informed decisions. Microsoft Power BI is a powerful tool that helps businesses transform raw data into meaningful insights.   Now, generative AI capabilities are coming to MS Power BI soon! Watch this preview video    Imagine a world where you can effortlessly create reports and charts

In this post, we’ll explain how you can and should integrate information from Google Analytics and access rich customer analytics from your Customer Data Platform (CDP).  What are the benefits of GA4?  The new Google Analytics 4 (GA4) is an improved tool that helps businesses understand their website and customer data better.   GA4 brings advanced

Customer Data Platforms (CDPs) have become integral to modern businesses, empowering them to collect, analyze, and utilize customer data effectively. However, the integration of artificial intelligence (AI) has emerged as a game-changer to fully unlock the potential of CDPs. By leveraging AI, we can extract invaluable insights from vast amounts of customer data to enable personalized

Understanding the Role of a Customer Data Platform (CDP) A Customer Data Platform (CDP) project is not simply a data aggregation and dashboarding program. It is also not a different kind of DMP where the only difference is that data is aggregated and anonymized instead of being segmented by customer. In this blog, we will

Customer Data Platform (CDP) has become an important way to deliver analytics and insights to enhance customer experiences and monetization. In Salesforce’s latest “State of Marketing” report, 78% of high performers said they use a CDP, versus 58% of underperformers. In this blog, we’ll explain what a CDP is, how is it different from a