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customer data platform

What is a Customer Data Platform (CDP)? CDP Explained

Customer Data Platform (CDP) has become an important way to deliver analytics and insights to enhance customer experiences and monetization. In Salesforce’s latest “State of Marketing” report, 78% of high performers said they use a CDP, versus 58% of underperformers. In this blog, we’ll explain what a CDP is, how is it different from a …

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How to choose the right Agile methodology for project development in a frugal way

Earlier, the role of technology was limited to be a mere business enabler. But the evolving business scenario now visions technology as the major business transformation element. This puts enterprises under tremendous pressure to build disruptive products with capabilities to transform the entire business world. The role of an efficient project management model for software …

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conceptual architecture of customer data platform

Conceptual Architecture of Customer Data Platform (CDP)

A customer data platform (CDP) is vital for businesses today. It brings together many dimensions of customer information so that a 360-degree understanding of a customer can be created and enriched with information from multiple sources. The final aim is to generate insights and AI models that can be used to drive better customer experiences, …

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CDP for Media Use cases

Customer Data Platform (CDP) for Media: Three AI Use Cases

As media and entertainment becomes ubiquitous in our lives, there are multiple priorities unfolding for media companies and brands. They need to be innovating constantly to understand our preferences and behavior to make sure that their content is geared to reach the right people on the right channels and media. AI and big data are …

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Utilizing SASE for Improved Cybersecurity in Enterprise Applications

What is SASE in Cybersecurity? Secure Access Service Edge (SASE) is the next step in cybersecurity. It is a rapidly emerging practice that seeks to unify disparate security practices into a cohesive cloud delivered model. What do we mean by that? Today, most enterprises have a variety of deployment models for their applications, data and …

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MS Azure Purview Governance

Improving Data Governance with MS Purview to Deliver Better AI

Every large enterprise faces tremendous challenges with management of data, maintaining compliance, and identifying the sources of truth for better business performance. Often, it is not feasible to store and manage everything centrally as the application portfolio evolves constantly and business moves at different speeds across the enterprise. Entropy is real and a very good …

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Building the Cognitive Enterprise with AI

Enterprise Cognitive Computing (ECC) is about using AI to enhance operations through better decision making and interaction. In fact, this is how the impact of AI is maximized by directly influencing operational efficiency and customer experience. Implementations of enterprise cognitive computing are a natural combination of digital, data, and enterprise integration.  That’s simply because the …

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