Jaideep PrabhuProfessor Judge Business School
University of Cambridge

Jaideep is a thought leader in the area of Frugal Innovation, who has been extensively researching on how multinationals are using emerging markets in Asia, Latin America and Africa as a lab to do affordable and sustainable innovation for global application. Jaideep is the co-author of “Jugaad Innovation”, described by The Economist as “the most comprehensive book yet” on the subject of frugal innovation. His most recent book, “Frugal Innovation: How to Do More with Less” was published in February 2015 and won the CMI’s Management Book of the Year Award 2016.

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A disruptive new approach to IT Application Services, using Frugal Innovation Methodology, delivering scalable Outcome-based Solutions for enterprises looking for accelerated growth in the digital economy
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