Venkata is a change agent. He helps organizations and individuals in changing their mindsets, adding new skillsets to realize the Sustainable Development Goals. Based on his experience with the Indian market and realizing the need for affordable & sustainable solutions for Finland and other European markets, he started the non-profit association The Nordic Frugal Innovation Society in late 2013 with 2 colleagues, to:
He is the lead organizer for InnoFrugal- a 2-day innovation and thought leadership conference held annually in Finland since 2015. This conference has now an annual UK edition at Judge Business School in Cambridge University and a soon to be annual German edition in Stuttgart with German partners.