Communications, Media & Entertainment

As a C level executive moving ahead the digital transformation era, have you ever considered streamlining the content value chain and capitalizing on the digital convergence to deliver a unique and personalized customer experience?

 As digital convergence takes a toll with content consumers shifting rapidly to multi-device multi-platform landscapes, the media and entertainment industry is in a dynamic flux to be more agile and innovative to know where their consumers spend their time; to distribute their content effectively within a fragmented market. With the multi-channel streaming services and digital reality disrupting the market, the real issue today lies in how effectively you create content that reflect global audience’s interest and distribute them in their choice of format keeping the consumer at the core of the content journey.

 Digital evolution needs domain & digital expertise. With the fast-evolving digital landscape, user needs, and varying consumption patterns of users, the information economy will be driven by unravelling new revenue streams. The Media Industry is fast moving from “content is king” to “context is the future”. With the strong emergence of AI, the industry is bound to be transformed in the coming years.