Customer Data Platform Accelerator for Media Publishers and Agencies
Ignitho’s CDP accelerator for media publishers and agencies allows implementations in as little as 2 weeks.
to view a demo of the CDP accelerator
By keeping the AI use cases front and center, the CDP accelerator provides an integrated solution framework. Your CDP implementation is not just an aggregated repository of customer data with visualizations and basic segmentations.
Your CDP implementation is not just an aggregated repository of customer data with visualizations and basic segmentations.
Pre-built AI models
The Customer Data Platform accelerator for media comes bundled with predefined AI models:
1. Churn
2. Promotion analytics
3. Audience engagement
This ensures that your implementations are rapid and meet a very tangible business need. If additional AI models are needed, they can be added quickly making the accelerator very scalable.
API based Real-Time Integration of AI Insights
The biggest challenge with AI is the last mile integration with your business applications. Ignitho’s CDP accelerator for media comes with an API layer built in so that the insights can be integrated right into the applications that need them.
These can be:
1. Media publication websites that need real time audience engagement
2. Agency account executives that need next best actions for clients based on past performance
3. Customer service systems that need the latest customer retention recommendations or a score of how engaged customers are.
Advanced What-If Analysis
The CDP accelerator combines AI models and business intelligence as two linked but separate modules.
This allows an intuitive what-if analysis of key scenarios such:
1. What will be the churn if we change prices?
2. What engagement will we get on a planned promotion?
3. What will happen if content recommendations are changed to reduce bias and provide more balance?
The AI based what-if analytics is much more powerful than simple visualizations.
No Data Duplication
Enterprises generally have a global data repository already in place. Depending on how mature that is, duplicating data into a separate CDP may not be desirable.
Ignitho’s Customer Data Platform accelerators will cater to both scenarios. It can either work in a federated model or it can integrate with multiple data sources and pull the data into a separate CDP repository.
Advanced data integration connectors ensure that any changes in the CDP repository are fed back into the source systems for a 2-way sync.
Rapid Data Integration with Predefined Schemas
The CDP accelerator comes prepared with a set of predefined AI models. This allows us to define the required data schema in enough detail so that data discovery and integration can proceed quickly.
For example, some models require click steam data, audience engagement history with promotions, the types of content they engage with, and so on.
AI Based Intelligent Data Accelerator
Specifically for agencies that process campaign and other data files from multiple clients, there is significant manual effort involved in processing this data and mapping them to the right destination data stores.
The AI based data ingestion accelerator automatically maps incoming data sets to the right destination schema.
This can reduce up to 60% effort in staging and cleaning of data.
Technology Used
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