Digital Marketing Executive

Location
Kochi, India
Experience
2 - 4 years
Vacancy
1
Date of Posting
28 November 2018
Job Description

Ignitho Technologies is looking for an experienced Digital Marketing Executive to assist in the planning, execution and optimization of our online marketing efforts. The ideal candidate will have expertise to oversee the online marketing strategy for Ignitho and plan & execute digital (including email) marketing campaigns.
 

Responsibilities
  • Plan, Execute & optimize our brand and digital marketing efforts.
  • Planning and execution of marketing initiatives and campaigns. Ideation and creation of collaterals, distributing them in various media and social platforms. 
  • Monitor the performance of campaigns and other marketing efforts, evaluating them and taking proper measures to improve the performance.
  • Engage with the target audience through social media and ensure traffic flow & inbound leads from Ignitho’s website.
  • Excellent understanding of digital marketing concepts and best practices
  • Launch optimized online adverts through LinkedIn, Google Adwords etc. to increase brand awareness and generate inbound leads
  • Prepare online newsletters and promotional emails and organize their distribution through various channels
  • Provide creative ideas for content marketing and keeping the website current
  • Collaborate with designers to improve user experience
  • Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
  • Acquire insight in online marketing trends and keep strategies up-to-date
     
Required Skills
  • Proven experience of at least 2 years as Digital Marketing Executive or similar role
  • Experience with B2B social media, Google Adwords and email campaigns 
  • Indepth knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
  • Experience in creative content writing with good communication and interpersonal skills
  • Analytical mindset and critical thinking
  • BBA / MBA or equivalent with specialisation in Marketing
     
To Apply
Send your updated resume to
ta@in.ignitho.com
with subject line in the following format "Name-Position Title-Years of Experience" (eg: John Mathew - Project Manager - 8 Years)

What sets us apart

A disruptive new approach to IT Application Services, using Frugal Innovation Methodology, delivering scalable Outcome-based Solutions for enterprises looking for accelerated growth in the digital economy
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