Ignitho Technologies is looking for an experienced Digital Marketing Executive to assist in the planning, execution and optimization of our online marketing efforts. The ideal candidate will have expertise to oversee the online marketing strategy for Ignitho and plan & execute digital (including email) marketing campaigns.
Plan, Execute & optimize our brand and digital marketing efforts.
Planning and execution of marketing initiatives and campaigns. Ideation and creation of collaterals, distributing them in various media and social platforms.
Monitor the performance of campaigns and other marketing efforts, evaluating them and taking proper measures to improve the performance.
Engage with the target audience through social media and ensure traffic flow & inbound leads from Ignitho’s website.
Excellent understanding of digital marketing concepts and best practices
Launch optimized online adverts through LinkedIn, Google Adwords etc. to increase brand awareness and generate inbound leads
Prepare online newsletters and promotional emails and organize their distribution through various channels
Provide creative ideas for content marketing and keeping the website current
Collaborate with designers to improve user experience
Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
Acquire insight in online marketing trends and keep strategies up-to-date
Proven experience of at least 2 years as Digital Marketing Executive or similar role
Experience with B2B social media, Google Adwords and email campaigns
Indepth knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
Experience in creative content writing with good communication and interpersonal skills
Analytical mindset and critical thinking
BBA / MBA or equivalent with specialisation in Marketing