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Associate - Marketing
Experience : 0 - 1 year
Location: India
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Job Description

If you live and breathe marketing, we need to talk. 
We’re looking for a flexible and versatile marketer who will be responsible for the growth of our inbound sales channels.
The ideal candidate will be responsible for successful marketing campaigns and will own their implementation from ideation to execution and develop strategies and tactics to drive qualified traffic and inbound leads in addition to building Ignitho’s brand in the US and UK markets with the target.
 

Responsibilities
  • Develop strategies and tactics to drive qualified traffic and inbound leads in addition to building Ignitho’s brand in the US and UK markets with the target audience
  • Deploy successful marketing campaigns and own their implementation from ideation to execution, and measure & report on the performance of marketing campaigns, gain insight 
  • End to end ownership of inbound lead generation and work to a monthly, quarterly and yearly target
  • Lead and approve marketing material, for all online properties and sales collaterals
  • Work in collaboration with content writers and SEO analysts to effectively implement lead generation strategies to drive relevant inbound leads from the US and UK market
  • Lead the Analyst Relations area and work with analysts like Gartner, Forrester etc. 
     
Required Skills
  • MBA in Marketing or related field from a reputed B-school
  • Exposure to Digital Marketing function within a large IT services organization
  • Demonstrable experience (0-1 year) in digital marketing together with the potential and attitude required to learn and implement lead generation campaigns
  • Proven experience in identifying target audiences in the US and UK markets, and creatively devising and leading across channels for marketing campaigns that engage, attract and convert
  • Exposure to B2B lead generation
  • A sense of aesthetics and a love for great copy and witty communication
  • Up-to-date with the latest trends and best practices in online marketing and measurement
     

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