We are in search of an experienced Digital Marketing Executive with advanced knowledge in Search Engine Optimisation (SEO), Paid Campaigns and Social Media Promotions. He/she should have keen expertise in all above mentioned areas, along with an ability of self - learning and tenacity to explore latest ways to strengthen our brand visibility.
Perform keyword research in coordination with paid campaign objectives to discover new opportunities
Collaborate with the development team to ensure SEO best practices are properly implemented on newly developed code
Work closely with content and marketing teams to plan and implement sponsored content promotions across various social media platforms
Monitor and analyse web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals
Prepare and maintain AdWords Campaign reports to analyse campaign performance, ROI etc.
Work closely with Online Campaigns team.
Drive traffic to our website via online marketing campaigns, SEM, and other online tactics.
Graduates with 1+ years of experience in Digital Marketing/ SEO
Good communications skills
Experience in handling/ implementing US focused Ad Campaigns
Experience in handling Google Search/Display/Video Ad Campaigns
Good knowledge in launching and optimising various PPC campaigns across various B2B and Ad platforms
Experience in using paid content promotions across various social media platforms like LinkedIn, Twitter, Facebook etc.
Google certifications will be an add-on benefit
In-depth experience with Google Analytics, Webmaster and bid management tools
A deep understanding of SEO ranking factors and search engine algorithms
Experience in using various Content Management Systems
Advanced knowledge in On-page and Off-page SEO methods